Analytics scripts might not be as useful as you think, as most ad blocker extensions now prevent them from working, potentially limiting your data to only a small subset of your visitors.

There are many available analytics services, the most well-known being Google Analytics. They each work slightly differently, but they all should have a way to obtain a snippet of code that you can paste into the pages that you want to track.

The snippet will generally look something like this, a minimal <script> tag with an ID unique to you:

<script async src=""></script>
  window.dataLayer = window.dataLayer || [];
  function gtag(){dataLayer.push(arguments);}
  gtag('js', new Date());
  gtag('config', 'UA-XXXXXXXX-X');

Once you've found this code snippet for your analytics service, paste it into /_includes/analytics.html to include it on every page on your site.

Last updated