Use your logo
One of the first and most important things to do is replace the template's logo with your own logo.
There are three files in /images you need to update:
logo
.svg .png .jpg
Displayed in the header of your site on every page.
SVG with transparent background
No text¹
Very tight cropping (template already adds margins)
icon
.png .jpg
PNG
1:1 square aspect ratio
512 x 512 px
Very tight cropping
Discernable at very small size
Discernable on light or dark background
share
.jpg .png
Preview image when you share a link to your site on Twitter, Slack, etc.
JPG
1000 x 500 px
Logo and text, centered
Enough margins to allow cover fit for varying aspect ratios
¹ Separating the text from your logo shape can look nicer, because then the template can wrap the text to a new line dynamically depending on the screen size. If you can't or don't want to do this, tell the template in your site settings.
Favicon variations
The tool realfavicongenerator can generate tons of variations of your logo for things like: iOS/Android homepage bookmarks, Windows start menu bookmarks, Safari pinned tabs, and Internet Explorer fallbacks. In our opinion, these are pretty rarely used/encountered by visitors, so we elected to reduce this to a simple subset that covers most common use cases.
However, you can still easily include them in the template. Just follow the tool's process, and put the images it gives you in your repo, and paste the code it gives you in place of <link rel="icon"> in /_includes/meta.html, and that's it!
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